Kehlani
Blue Water Road
In collaboration with e-commerce marketers and the Head of Creative, I supported the launch of Blue Water Road, Kehlani’s latest album. Creative efforts focused on weekly merch drops, each used as an opportunity to A/B test email best practices. Fans were engaged across Kehlani’s email list, social media, official website and webstore to build momentum and drive sales throughout the rollout.
Insights from OUR EMAIL A/B tests directly influenced and changed our email approach and standards label-wide.
Created at Atlantic Records.
Test B (winner)
This proposed design, and ultimately the winning test, incorporated best practices in an elevated and refined execution. The result was a beautiful, engaging design that aligned seamlessly with the artist’s brand without compromising on style.
Test A
Standard email template.
WEBSITE
WEBSTORE LOOKBOOK
Artist Promo
Shared through artist’s socials and official email list.
