TWENTY ONE PILOTS
Clancy

In collaboration with a team of marketers, digital marketers, and creatives, I supported the launch of Clancy, Twenty One Pilots’ latest album. My focus was on promoting merch and direct-to-consumer (D2C) strategy by integrating assets across socials, emails, their website, and interactive campaigns.

Approximately 60% of first-week album sales came from D2C and accounted for more sales than all other retail combined.

Created at Atlantic Records & Fueled by Ramen.